Mother of Invention

A new built-in-bra and tank system designed by industry newcomer Stephanie Heroff, offers support and sleek looks for women who want flirty fashions without sacrificing full bra support. " As a young urban professional, bra straps peeking out of my tank top was unacceptable, and the tanks with built-in shelf bras didn't offer enough support," explains Heroff. She decided to design a combination bra and tank system featuring a full functioning underwear bra, which can be easily detached to use with a range of tank tops. "one bra can be worn with multiple shirts, including halters," she says. Heroff bras have a seamless cup and are available in black or white, 34B through 36D, with a $24 suggested retail price. the tank tops run in S-M-L in a range of silhouttes and colors including sky blue, pink and white ($6 suggested retails price). Thus far several specialty retails stores have jumped on the invention, which will be at the march Intimate Apparel Salon. For more information call (212) 967-9848, or visit www.heroff.com